Histoire d'Or acquires 31 Piery jewelry stores

French leader Thom Europe, also owner of Marc Orian and Trésor, is expanding its network in the Southeast.

The jeweler-watchmaker Thom Europe gains volume. Specializing in the sale of jewelry in shopping center boutiques, the owner of Histoire d'Or (more than 300 stores), Marc Orian and Trésor, who each have nearly a hundred points of sale, have just purchased 31 jewelry stores in the Piery network. , a brand born in 1930 that also made its home in shopping centers.

Piery has around fifty establishments whose declared turnover reached 36 million euros last year. Thom Europe, however, will not take over all brands. “Piery wanted to keep around twenty stores, mainly in Rhône-Alpes,” explains Éric Belmonte, general director of Thom Europe, owned by the Bridgepoint and Apax Partners funds. The stores we are buying, mainly in the Southeast, will be renamed in September Histoire d'Or, Marc Orian or Trésor, depending on their location, to densify the group's presence. In addition, we are integrating a dozen stores that are located in places where we were absent.

The leading player in the market.

Born in 2011 from the merger between Histoire d'Or and Marc Orian, Thom Europe, which has a 7.5% share of the national jewelry and watch market, believes it has reached a milestone. “The group, which has 2,700 employees, emerged from this merger stage with a strengthened position and solid commercial and financial performance. We can continue with proactive development in France and Europe,” continues the head of the group, also present in Belgium, Portugal and Italy.

For two years now, the jewelry market (excluding watches) has stagnated in shopping malls. According to the professional committee of Francessentiel, after a year 2013 equal to the year 2012, the year 2014, in the first five months of the year, marks a slight decrease of 1% in shopping centers compared to the same period last year.

In this context, sales in terms of value for the sector (all points of sale combined) show an overall drop of 4%. A context in which Thom Europe is proud to go against the grain, claiming “2.9% growth in 2013”.

In a very fragmented sector (9,000 points of sale), where independent boutiques continue to be the majority, Thom Europe, the leading player in the market ahead of the Synalia cooperative group (Le Guilde des Orfèvres, Julien D'Orcel), today weighs 450 million euros of turnover in a watch and jewelry market whose value amounts to about 5 billion euros.

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